Hello and welcome!
My name is Twila Bennett and I am the founder of Monarch Lane Consulting.
I’m a small town girl living in beautiful Rockford, Michigan, with my husband Dan, son Zach, and dog Rocky (who should have his own Instagram account). We love to off-road and camp with our Jeep, and we enjoy boating on gorgeous Michigan lakes with our red SeaRay. And sunsets are my favorite. I have the photos to prove it!
For 25 years, I worked in the publishing industry helping writers develop their brands, providing creative direction for book covers and marketing pieces, and creating marketing plans that sold books. It was exciting to help established communicators such as Steven Curtis Chapman, Mary Beth Chapman, Kay Warren, Lisa Bevere, and Dr. Kevin Leman launch national bestsellers. But it was just as thrilling to help authors such as Holley Gerth, Emily P. Freeman, Jessica Turner, Rebekah Gregory, Leeana Tankersley, Debbie Lindell, Don Piper and others develop their writing careers.
Monarch Lane Consulting was born out of a desire to help any person or business develop a distinct message for their unique voice. Sometimes that’s the hardest part, right? By looking at an idea, business plan, or book through the lens of an experienced marketer, I can bring definition to the most important parts of your mission and create the brand messaging that describes you best.
Let’s talk about how I can help take you to the next level as a writer, business, or creative.